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Sunday, July 13th, 2008www.cyclingnews.com - fitness and training information
There are only 3 motivating factors that change human behavior; pain, fear or ambition. Which button do you want to press?
This is the last thought in a long technical article about fitness and cycling. Well worth a read - skip over the technical terms if you don’t know what they mean - there’s a lot in there about attitude to fitness and exercise that applies more widely to human life even if you never mount a bike.
There are only 3 motivating factors that change human behavior; pain, fear or ambition. Which button do you want to press?